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About Twitter Cards

Almost all Twitter users incorporate links into their tweets on a regular basis. You can insert links to Web pages, blog entries, or even other tweets. The toughest part of including these links is getting them to fit in the 140-character limit while leaving yourself room to say something about why you’re sending the link. The latest tweets from @SOLELINKS.

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With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website. Simply add a few lines of markup to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to their followers.

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The Tweet embedded below shows a Player Card along with the text of the Tweet:

The dusk and dawn light in @DeathValleyNPS is amazing. I visit almost every year for #photography. https://t.co/Lcm76CSQrY

— Jonathan Cipriano (@joncipriano) February 22, 2016

Drive engagement from your Tweets

The different Card types each have a beautiful consumption experience built for Twitter’s web and mobile clients: Business in a box serial key.

  • Summary Card: Title, description, and thumbnail.
  • Summary Card with Large Image: Similar to the Summary Card, but with a prominently-featured image.
  • App Card: A Card with a direct download to a mobile app.
  • Player Card: A Card that can display video/audio/media.

To learn more about how the Card meta tags and web crawler work, check out the Getting Started Guide.

Drive app downloads from your Tweets

In addition to displaying content in a more engaging way, Cards can also drive downloads of mobile apps, and even link directly into installed applications. For more information, see Cards for Mobile Developers.

Get started in 4 simple steps

Ready to get started with Cards? In most cases, it takes less than 15 minutes to implement.

  1. Choose a card type to implement.
  2. Add the correct meta tags to the page.
  3. Run the URL through the validator tool to test.
  4. After testing in the validator or approval of your Player Card, Tweet the URL and see the Card appear below your Tweet in the details view.

We hope you enjoy using Twitter Cards, and if you have any questions, drop us a line on the Twitter Cards Forum. Thanks, and happy coding!

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Below are some frequently asked questions about t.co, Twitter's link-shortening service.

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How does link shortening work?

Links shared on Twitter, including links shared in Direct Messages, will automatically be processed and shortened to an http://t.co link. Learn how to shorten links. Please note: anyone with a t.co shortened link will be able to navigate to the destination URL.

Why does Twitter have its own link shortener?

  1. Shortened links allow you to share long URLs in a Tweet while maintaining the maximum number of characters for your message.
  2. Our link service measures information such as how many times a link has been clicked, which is an important quality signal in determining how relevant and interesting each Tweet is when compared to similar Tweets.
  3. Having a link shortener protects users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity. A link converted by Twitter’s link service is checked against a list of potentially dangerous sites. Users are warned with the error message below when clicking on potentially harmful URLs.

If the URL of a site you manage has been flagged, please see this help page about flagged URLs for more information.

Can I opt out of link shortening when I post links on Twitter?

Because of the reasons listed above, Twitter will shorten URLs you post on Twitter. You cannot opt out of link shortening.

Can I still use a URL shortener (like bit.ly) to shorten links?

If you want to shorten links to share with others, please see this help page on how to post links on Twitter. You can continue to use a URL shortener to shorten links, and tracking metrics (like those from bit.ly) will continue to work as they did previously. The link service at http://t.co is only used on links posted on Twitter and is not available as a general shortening service on other apps or sites.

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